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How interactive webcam software is changing travel marketing

February 23, 2022

Marketing leaders in the travel industry need innovative ways to showcase beautiful destinations to potential customers. Interactive webcam software and high-resolution imagery can offer you a competitive edge—and empower your visitors with rich, immersive online experiences.


On average, consumers visit 38 websites before booking a trip. So how can you stand out from the crowd? With incredible visuals, an interactive user experience, and timely marketing messages, travellers can fall in love with your destination while also finding everything they need to plan their next trip.


In this post, we’ll explore:

  • 5 benefits of adding an interactive webcam system to your business

  • How user-friendly software makes marketing updates easy

  • How data-driven insights improve online experiences for your customers

  • Types of travel and tourism companies finding success with interactive webcams


5 benefits of adding interactive webcam software to your business


Travel and tourism companies need a new approach to marketing. Most are using the same tactics to engage audiences, and even a well-designed website and active social media channels aren’t enough to help you stand out these days. To win consumers’ attention in a sea of choice, you need to explore emerging, innovative marketing strategies in the tourism industry.


Let’s look at the benefits of adding an interactive webcam software system to your region or property’s marketing.


1. Showcase your area with incredible high-resolution imagery

Draw visitors in with irresistible views, then empower them to explore what is most meaningful to them in your region. You can combine memorable visuals with trip planning details to highlight different amenities, attractions, and necessary services. A visitor checking out fantastic views from your interactive webcam will also be able to see and click on hotspots you’ve added to the image. Each hotspot, or clickable area, can show them an amenity like your hotel, nearby restaurants, and shopping.


2. Create an interactive, emotional experience for visitors


Interactive webcam software opens up possibilities for people to explore shops, hotels, restaurants, rental shops, and sightseeing points. While some travellers like to check the weather each day leading up to their trips, your future visitors can visit your site to see the view each day, while imagining their upcoming trip. Each time, interactive marketing tech can offer information to help them plan every detail of their journey, creating an emotional connection before they arrive.


3. Attract high-quality website traffic


Online marketing strategies for travel have to consider website traffic, and webcams can drive high-quality traffic to your site. Attract a greater volume of targeted visitors as people look for ways to learn more about the places they most want to visit. Not only do webcams attract relevant traffic, they also keep people on your site with engaging content and interactive features. You can add details to each hotspot people see so they can view promotions and offers right through the webcam system, allowing them to gather information, compare options, and link to book trip details.


4. Increase audience engagement


The average visitor to a Panomax interactive webcam spends nearly 3 minutes exploring the content accessible via the webcam system. Those extended visits show valuable engagement for travel companies working hard to gain audience attention. An interactive approach is like offering personalized customer engagement 24/7, so it’s always a high-quality content experience unique to the visitor each time they visit.


5. Build new revenue streams to offset costs


Your budget is probably already stretched thin, so your online marketing strategies for travel need to be high-impact but affordable. Here are 3 ways you can use a system like ours to generate additional cash flow:


  • Sell photo prints of your destination: Enable your website visitors to purchase high-resolution, professional-quality prints of any view from your webcams. Imagine hanging a print above the fireplace with the view from a mountaintop at the moment of a proposal. Your standard souvenir shop photo can’t compete with that.

  • Team up with other businesses: If you’re a tourism board or travel association, consider purchasing an interactive webcam system and offering to feature attractions and operators on the webcam for a fee. These agreements can offset the net costs associated with installing the system or even create a profit.

  • Explore content partnerships: With an interactive webcam system that captures live video and stores images indefinitely, you can supply high-quality images to other outlets, providing you with additional revenue.


User-friendly software makes marketing updates easy


Image of office workers in team setting.

If your marketing team can update Facebook and Instagram, they can learn how to promote a tourist destination with an interactive webcam system.


With a couple of hours of training, they’ll be able to comfortably upload and edit the information you want to display when visitors view your webcam. There’s no tech know-how needed for the hardware, as a partner like Panomax will handle it all remotely.


Your initial time investment might be a half-day to get everything uploaded and set up the way you want it from the beginning. After that, you’ll spend time as you choose to, when updating promotional or seasonal information.


For example, in winter you may want your visuals to focus on mountainscapes and vistas, while in summer, your visitors might want to see the nearby beach. You can also run marketing promotions so visitors see timely offers as they view your webcam. A hotel promotion, a deal on ski rentals, and live music at a nearby pub might just seal the deal with an eager traveller.


Data-driven insights improve online experiences for your customers

Image of employee working on tap top.

Your website allows you to engage with visitors, no matter what time of day they visit. How do website visitors spend time on your site? What information do you need when deciding how to promote a tourist destination online? Interactive webcam systems offer more than just breathtaking visuals. Sophisticated software behind the user-friendly interface tracks and collects vital data you need to understand your customers better.


You’ll be able to see which hotspots people are clicking, how often, and which features they use most. These metrics provide tangible data to show how valuable the interactive webcam software is to your business and how much time customers spend interacting with it. With any software system, you should have access to your analytics online at any time, and receive regular reporting.


Travel and tourism companies finding success with interactive webcams


Still wondering whether an interactive webcam system is a fit for your business? Not surprisingly, 80% of our customers are tourism-related, since our webcams are perfect for locations where you can show a panoramic view of an area.


We’ve seen great success from tourism boards and travel associations promoting entire regions, groups of connected hotels, and individual businesses like hotels and ski resorts. Even cruise lines use webcams on their ships to capture imagery so travellers can click on any point in the route and see a 360-degree view of what the webcam captured at that moment. Can you imagine that view captured in a frame forever?


Travel marketers know just how meaningful travel is to their customers and how important an emotional connection is when people are making decisions about how and whether to travel. This knowledge, combined with emerging, innovative marketing strategies in the tourism industry, is how you’ll stand out in a crowded market.




Don’t hide those sweeping views. Book a call to discuss how we can help you show them off with high-resolution imagery and an immersive online platform built with your traveller in mind.



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