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  • Writer's picturePanomax Canada

High-impact travel marketing tech offers a competitive edge

January 18, 2023

Tourism is big business in Canada, with spending coming in at $19.5 billion in the third quarter of 2022–yet this number is still down over 18% from pre-pandemic levels. Travel marketing tech offers new opportunities for marketers to engage their audiences and attract more visitors with tools that drive better results from their online marketing.

It’s time for a fresh approach. Immersive travel experiences and interactive webcam software can elevate your marketing with incredible visuals and a curated online experience.

Travel marketing hasn’t been easy, with countless destinations vying for the same visitors and travel budgets. As a result, marketers have been navigating slow tourism numbers and shifting consumer priorities. Now, according to Expedia, travellers are looking for their "GOAT" trip, or greatest of all trips. These trips feel within reach as countries are easing or lifting travel restrictions.

In this blog post on travel marketing technology, we’ll explore:

  • how to build your online brand through immersive travel experiences

  • a detailed walk-through of interactive webcam software

  • how travel marketing tech can fuel your travel marketing

  • how the right tech can power marketing for tourism regions

  • travel marketing strategies we recommended last year and how they evolved

  • how DMOs can tap into 2023 travel trends

Build your online brand through immersive travel experiences

Sharing travel experiences can help people build connections with the people they love. Imagine counting down to a trip by sharing an image from your destination each week until departure or sharing while away. And just think of being able to go back through an archive of high-resolution photos.

An immersive travel experience can act as a travel planner and journal, allowing visitors to plan and share their entire trip from the interactive software. You can massively alter your brand visibility simply by being in people’s minds and conversations.

Encouraging customers to share their experiences with their networks is a simple tourism marketing strategy you can implement immediately. You’ll turn your visitors into your best sales channel with unique ways to share their vacation experiences with their network.

Travel marketing tech: an interactive webcam system walk-through

When uncertainty reigns, as it has during the COVID-19 pandemic, the pressure on marketers to compete against other destinations increases. Tools like interactive webcam software are a key differentiator allowing marketers to curate a personalized online experience to help destinations stand out.

Here are six ways an interactive webcam system will drive your business forward:

  1. Helps boost SEO and draws more traffic to your website

  2. Provides actionable data and insights into your webcam visitors

  3. Offers a consistent source of high-resolution imagery for social media marketing

  4. Allows targeted messaging that your marketing team can update in real time

  5. Increases how long visitors stay on your website engaging with your content

  6. Stand out from competitors with beautiful imagery and an interactive visitor experience

Capturing your audience’s attention with compelling images and engaging them with targeted marketing makes every website visit feel like a customized experience.

Want a unique way to show off attractions, highlight trails and outdoor landmarks, and all the functionality they need to plan their trip? Level up your hospitality and tourism marketing strategies with high-resolution images taken in real-time, customized marketing messages, sophisticated software, and high-end hardware.

Use the interactive features to tell a story, then use hotspots to offer information on the history of an attraction. Showcase nearby businesses, promote community events, and even share what locals love about the area.

How interactive webcam software is changing travel marketing

Travel is likely to be one of the last consumer sectors to recover completely, according to Deloitte. However, even as the industry returns to full strength, there will be changes in how travellers choose to engage with tourism companies.

To win consumers’ attention in a sea of choice, you must explore emerging, innovative marketing strategies in the tourism industry. Interactive webcam software can offer you a competitive edge—and empower your visitors with rich, immersive online experiences.

Let’s examine the five benefits of adding an interactive webcam software system to your region or property’s marketing.

  1. Showcase your area with incredible high-resolution imagery

  2. Create an interactive, emotional experience for visitors

  3. Attract high-quality website traffic

  4. Increase audience engagement

  5. Build new revenue streams to offset costs

What else can travel marketing tech do for your tourism business? User-friendly marketing functionality, data-driven insights, and improved online experiences for every visitor to your website.

How the right tech can power your tourism region marketing

Regional tourism marketing takes a slightly different approach from destination marketing in building awareness of an entire region. Regional tourism marketers must have insight into a wide range of nearby attractions, amenities, and experiences to market an area effectively.

Some of the challenges these marketers face include the following:

  • Increased digitization of audiences

  • Meeting a need for robust visual marketing

  • Engaging consumers with relevant content

  • Balancing competition between area businesses

One of the most significant benefits of tourism region marketing is offering visitors in-depth information about the area they are considering.

Each venue or attraction alone may not be compelling enough to act as a primary destination, but when promoted together can create an appealing experience well worth the trip.

How travel industry marketing strategies evolved through 2022

Making plans for the future should always include insights from what’s come before. The past three years have been enormously challenging for travel marketers.

We shared our take on these challenges and made predictions on how the COVID-19 pandemic would affect travel marketing strategies in 2022.

As the year went on, savvy tourism operators kept a close watch on evolving travel marketing strategies to be sure their campaigns would still reach audiences effectively.

Most of our advice held true throughout the year, with marketers having to anticipate visitor needs, offer timely updates, and manage customer uncertainty. Creating a compelling, valuable online presence was just as important as ever, with a solid need to showcase offers that felt personally curated for visitors. And, of course, customers still want a measure of flexibility when booking new adventures.

How DMOs can tap into 2023 travel trends

While people are excited to begin travelling again, there is still uncertainty as they decide what kind of travel they’re ready for and what experiences will be most meaningful after the past couple of years.

Creating marketing strategies in uncertain times requires creativity, innovation, and flexibility. Destination marketing organizations (DMOs) need to get out in front. When marketing budgets are tight, you need to optimize every campaign for the best impact, deliver an immersive online experience, and support consumers in making informed decisions.

We shared our predictions for travel trends for 2023, plus ideas on how to stay flexible and adapt your strategy to evolving travel trends.

Technology investments that allow you to stay competitive in crowded markets pay off in the long run. The better an online experience you can offer potential visitors, the more likely you’ll stand out and be their choice when booking.

Travel marketing tech is a critical game changer

With a user-friendly platform allowing marketers to captivate their audiences early in the trip-planning process, we are transforming how the tourism industry attracts, engages, and empowers visitors as they explore their next travel destination.

The right travel marketing strategy can change how you connect with consumers and help you drive better results from your marketing efforts. Innovative marketing tech can help you refine your strategy and give you the competitive edge you need.

It’s time to capture any opportunities you’ve been missing. Download our six-step gap analysis guide for travel marketers for help identifying where you can make significant impacts with travel marketing tech.

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